Measurefest “Data Visualisation for SEO professionals” talk on Brighton SEO

Would you like to know why data visualisation is important and how you can create great visualisations for keyword rankings and organic search performance in PowerBI and Google Data Studio?

Find my slides here:

You can connect with me on Twitter or LinkedIn.

Visualisations

Google Data Studio

Copy from https://datastudio.google.com/reporting/0791fd41-cc17-4d62-91df-04619f28710d

You will find:

1. actionable keyword research from a Google sheet

2. Pixel rankings from a Google Sheet.

3. Google Search Console — custom fields.

Caution: You have to edit the custom field “branded” and “landing page group” in order to make this work as well as connect to the correct search console views.

You can’t edit the custom fields in the blended data though! So you need tochange this in the Google Search Console source datasets.

PowerBI

• PowerBI - competitor analysis
• PowerBI - evolution of keywords

A python script in Google Colab:

• Pixel ranking script with DataForSEO

This will look up result types and pixels for a list of keywords.

You need to have a dataforseo.com account with API credits to use this. (You can get $1 dollar API credits free if you sign up).