A barbecue campaign in December is not a good idea and the hype around the DVD player has passed. Responding to trends and seasons is important for your online marketing strategy. When you find patterns in your keyword planner data, you can make more informed decisions that’ll lead to a…

Productization, or turning a service into a product, is a process that helps consultancy businesses and marketing agencies to be more efficient and profitable. It involves taking the core offering of a company and making it repeatable, scalable, and measurable. Productize by Eisha Tierney Armstrong is a helpful book that…

I had the chance to speak on Brighton SEO, the biggest search event in the world. The slides are included below. I noticed a lot of interest in the image optimization scripts, so I’ll go through them in further detail in this article. And why not use the www.brightonseo.com…

Know if your metatags and CTR% are good or bad. — How can you possibly know if your metatags and CTR% are good or bad? Well, don’t worry! I made a Google Colab Python script that connects with Search Console API and makes use of machine learning models. …

The politicians who met at COP21 Paris agreed for a 1.5°C ambition but they still haven’t come up with any concrete plans on how to achieve it yet. If the COP in Glasgow will be succesfull in making the plans more concrete, it still can just be too hard and…

Automation is the future, and Python scripts are an excellent way to get started in your automation journey. You will need a way of scheduling though in order for this automation process to not only be effective but also manageable! In my example, we will send a daily mail with…

Would you like to know why data visualisation is important and how you can create great visualisations for keyword rankings and organic search performance in PowerBI and Google Data Studio? Find my slides here: You can connect with me on Twitter or LinkedIn. Visualisations Google Data Studio Copy from https://datastudio.google.com/reporting/0791fd41-cc17-4d62-91df-04619f28710d You will find: …

Google’s latest update is going to make loading speed increasingly important. How can you improve the load time of your site without having to manually check every page? …

Katy Milkman is a professor at Wharton University, host of the Choiceology podcast and an expert in Behavioral Sciences. In her book “How to Change” she shares her tips for changing your behavior. The book is grounded in science but written so that even the most casual reader can understand…